When possible, search engine optimization should start early in the development of a website to optimize the content and organization for traffic generation. We think of this as a layering process, starting with logical organization of the site and using that as the foundation. We layer onto that foundation the text and images of the site; the linkage between pages; annotations that search engines consider important; incoming links from authoritative, topical sites; and outgoing links to a few hub sites.

For example, optimizing a page for "Minneapolis Search Engine Optimization" would require doing a number of things. We would begin with building a site structure that is appropriate for the purpose of the website and incorporates that topic as a central feature. In this example we would create pages about Minneapolis search engine optimization that includes that phrase. In addition, the link structure would be designed to promote that topic. This is only a small part of site promotion. There are thousands of other details that need to be considered and tasks that must be done to successfully promote a site before launch.

After launch, we monitor our clients' sites continually because competing sites are constantly fighting for better position in search results. We analyze results across a selected set of search phrases so that we will know when competitors are moving past us. When they do, we need to fight back.

We’ll determine the most popular, targeted and qualified keywords and search phrases customers use when searching for your business.         We’ll analyze your site and give you step-by-step instructions on how to modify and make it search engine friendly. We focus on your site’s content, structure, meta tags, alt tags and titles.         We’ll submit your site using each search engine’s specific guidelines to assure better placement. Without proper submission your listing can be delayed, even refused.         We’ll monitor your site’s progress and recommend areas for improvement. Submission rules constantly change so it’s important to frequently reevaluate ranking and modify accordingly to keep highest possible placement.         You’ll enjoy higher placement on the top search engines, increased web traffic, and new customers!